A food importer working with international brands

Arman Armaghan Behnoud has imported and supplied products from established brands in Italy, Germany, Thailand, Austria, the Netherlands and Korea since 2017.

Food import starts with picking the supplier, not with placing the order. Before any purchase we look at the plant, the health documentation and the delivery record, and we test a sample. Brands such as Cellini in Italy, Impact Mints in Germany and Malpensa in Modena have worked their home markets for years, and that record lowers the quality risk.

The second part of the job is matching the product to its market. Labelling, import permits, pack size and landed cost each move the sale. That is why Costa runs several liquids and several pack sizes, covering both the household and the professional kitchen.

The current portfolio holds 131 items in eleven groups: canned goods, canned fruit, sauces and condiments, vinegar, oil, coffee and capsules, drinks, dairy and desserts, instant noodles, food supplements, and mints. Each item has its own page carrying the pack format, the liquid, the net weight and the country of manufacture.

Our experience in this industry goes back more than twenty years. The company was registered in 2017 and has stayed on one job since: choosing established international brands and getting their products onto the shelf.

Each brand is chosen on three grounds: consistent quality from shipment to shipment, verified provenance, and what we know about how the market buys. Those three decide what enters our portfolio.