Cellini Caffè

Cellini has slow-roasted Italian coffee since 1946, with Originale Italiano printed on the boxes. The range covers five pack formats, which lets one supplier serve the retail shelf, the café and the office from the same list.

The capsule line covers two machine standards. ALVMINIVM uses an aluminium capsule in a 10-piece 55 g pack for Nespresso Original machines, and Brasile and Guatemala sit under its Pure Origini single-origin label. The Dolce Gusto compatible line comes in a 30-capsule 225 g box. Hot drinks such as Caramel Macchiato, Mokaccino, Miniciock, Orzo Bio, Lemon Tea and ginseng coffee are also boxed ten to a pack for Nespresso machines.

Ground coffee ships in a 250 g box and a metal tin, and whole beans in 500 g and 1 kg packs. Classico, Crema e Aroma, Prestigio and Fairtrade-marked Bio-Organic sit in that line, each carrying an intensity between 6 and 10 on the pack. The Instant line adds a 100 g jar and a 20-stick box, and needs no machine at all.